In 2016, Cedefindo aims to refocus its corporate strategy to include an increased production capacity for decorative makeup products namely for lip cream and lipstick. This initiative is in keeping with the growing trend amongst local and international consumers seeking lip care products; based on a report by Technavio, the global lip care market is expected to grow steadily at an annual rate of 4% from 2016 – 2020. Utilising the company’s cutting-edge machinery and years of experience in the cosmetics and beauty industry, Cedefindo is therefore well-positioned to cater to this growing market demand.

As a leading company with longstanding experience in the production of beauty and cosmetics products, Cedefindo is equipped with the manufacturing facilities as well as technical knowledge that are led by its highly-skilled research and development team. Currently, Cedefindo serves as the partner for a number of fast-emerging local and international cosmetics brands. To capitalise on the lucrative global lip care market, the company also has the capacity to manufacture decorative makeup products in large volumes and is actively involved in the formula creation process. Moreover, Cedefindo has the capability to develop the aforementioned products in a wide-array of shades and colours, thus supplying its clients with products that are marketable to a diverse consumer base.

With the global lip care market expected to maintain its growth trajectory in the coming years, Cedefindo is well-prepared to support the manufacturing needs of companies seeking entry in this highly-competitive sector.