Whitening Claim ?
Nowdays, we often find in the market of whitening product is still use Whitening claims. The Claim provisions of the current Local FDA (BPOM) that to use the Whitening claim are not allowed and the suggested claim is Lightening or Brightening. Lightening is usually used for leave-on products while Brightening is used to rinse-off products. To support such claims, the formulations used by the product must contain Whitening active ingredients with percentage recommendations.